Top 5 Reasons Why You Need SEO
Whether you are a doctor, a dentist or a chiropractor, you have spent many years studying and have invested a larger amount of money into your practice. You are a specialist and good at what you do.
Not so long ago, you could get way with putting a few adverts in the local papers, taking some space in the local directory and relying on word of mouth to gradually build up your practice and get patients through your doors. These days, competition is fierce and there are many other practitioners fighting for their slice of the pie. Orange County is no exception.
Far fewer people read the papers these days and word of mouth is a slow process. In the modern environment, most people will turn to Google or social media when looking for a medical practitioner. The vast majority of people will do an online search for a local doctor or dentist or perhaps they are already familiar with one that they have come across on social media that they possibly follow.
If you want your phones ringing non-stop and a waiting room full of patients, your practice needs to have a powerful online presence. It is critical that you have strong local SEO for your practice in Orange County.
What is SEO?
Without getting too technical, SEO, or search engine optimization, is a range of techniques used to ensure your website comes up near the top of results when people search for information relevant to your site. For example, if someone was to Google “dentists in Orange County,” good SEO will ensure your page come up near the top of the search engine results page (SERP). People rarely look at more than the top few sites and seldom, if ever, venture onto the second or third pages. Simply put, if you do not have great localized SEO, you might lose out on thousands of potential patients and your practice might suffer.
Why you need SEO?
It is effective
As we said above, traditional media is dying out rather quickly and most people now do their research online. Effective SEO means that your message will get across to people that are specifically looking for your practice and your speciality. You will be noticed and get business as a direct result of quality SEO. Just remember, part of SEO is having a great website that is well managed, so make sure you have a SEO-friendly website.
It works 24 hours a day
If someone has a sick child at 2 am or severe back pain at midnight, they are not able to contact your practice. Good SEO will guide them to your site and they can either book an appointment online or at least contact you as soon as you open in the morning.
The ROI is brilliant
Traditional advertising is very hard to measure and rather costly. Most of it is seen by people that have no interest in your advertisement and if they ignore it, your message will be gone forever. With SEO, you will be able to attract qualified leads with targeted advertising. If it is organic SEO growth or targeted Pay Per Click advertising (another aspect of SEO) your message will go to people that want and need your service. It is highly measurable and you will be able to see exactly how many new patients you acquire for ever dollar spent.
Online usage is growing
The trend is only going to continue. As broadband becomes more widespread and more people use smartphones and other connected devices, online searches, and particularly local searches, will only continue to increase. At the same time, directories and local newspapers will continue to decline. Already, statistics show that between 80 and 90 percent of people do their research online before making decisions on purchases, companies or service providers. This is why SEO and social media marketing for dentists, chiropractors and doctors is so important.
Your competitors are doing it
By not focusing on improving your SEO, you are simply giving your competitors a massive advantage. If a potential patient is looking for you or your service, they will find your competitor’s website first, which could lose potential clients as well as some of your existing clients.
The time for action is now. SEO and social media marketing is a complex and ever-changing practice. Just as you are a highly skilled specialist in your field, SEO is best left to the professionals. It is important to work with someone local that understands, not only your needs but the local market and online environment. So speak to an Orange County digital marketing agency that can guide and advise you, and do all the hard work to ensure that your practice ranks high in a Google search and you get great exposure and future business from social media marketing in Orange County.
SEO is an ongoing process and although you will start seeing results and ROI in a matter of months, it still takes time to get to the top of the rankings